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ISSN : 1976-4391 (print)
ISSN : 2586-078X (online)
10.23949/ijhms.2021.12.15.3.2
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness / 2024 / International Review on Public and Nonprofit Marketing / vol.21, no.1, pp.199 /
10.1007/s12208-023-00371-9