The Influence of a Cause-Related Marketing Initiative on Attitudes Toward an Intercollegiate Athletic Department / 2025 / Sport Marketing Quarterly / vol.34, no.3, pp.205 /
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness / 2024 / International Review on Public and Nonprofit Marketing / vol.21, no.1, pp.199 /