Journal of Korean Alliance for Health, Physical Education, Recreation, and Dance

International Journal of Human Movement Science

ISSN : 1976-4391 (print)

ISSN : 2586-078X (online)

10.23949/ijhms.2021.12.15.3.2

The Role of Personality in Consumer Attitudes Toward Cause-Related Sport Marketing

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Citation
  • 1

    Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness / 2024 / International Review on Public and Nonprofit Marketing / vol.21, no.1, pp.199 /

    10.1007/s12208-023-00371-9

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